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Search 50 transcripts, about 868,000 words of conversation with Northwest Arkansas founders. Every result links to the minute of the episode it comes from, except in episodes 7 and 8, whose transcripts carry no timestamps and open at the transcript instead.
Try a different word, or browse the moments, filed by where a company is in its life.
What 50 conversations keep coming back to
Counted across the transcripts this search reads. Pick one to read the passages.
- dad How often a father comes into the story 40 of 50 conversations351 mentions
- COVID Running a business through the pandemic 40 of 50 conversations187 mentions
- Walmart The company that comes up in most of them 38 of 50 conversations262 mentions
- culture What they mean by culture, in their own words 37 of 50 conversations264 mentions
- hiring The first employee, and the ones after 29 of 50 conversations79 mentions
- loan Borrowing money to start and to grow 25 of 50 conversations170 mentions
- lease The building, and the decision to sign for it 24 of 50 conversations108 mentions
- quit Leaving a steady job, and not giving up after 23 of 50 conversations49 mentions
- equity Private equity, sweat equity, and who owns what 22 of 50 conversations82 mentions
- recession The downturns they've already been through 14 of 50 conversations37 mentions
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