Cameron Magee, avad3
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John Musser
Custom Electronics, Lowell, Arkansas
Interviewed on the NWA Founders podcast, episode 32, January 20, 2026
About John Musser
John Musser is behind Custom Electronics, based in Lowell, Arkansas.
On episode 32 of NWA Founders, the Northwest Arkansas business podcast, published January 20, 2026, John Musser shared the story of the business. The conversation runs 1 hr 25 min. What happens when you combine blue-collar grit with high-tech precision and build a company from the ground up without taking on a dime of debt?
Jump into the conversation
- 0:00What is Custom Electronics?
- 8:00The shift in the trades
- 22:00Aversion to debt
- 29:00Technology in BIG buildings
- 47:00Core values
- 57:00What's next for Custom Electronics?
About Custom Electronics
- AV integration, Lowell
- customelectronics.com
Our first Revit technician was a kid who wanted to be a video game designer in Fort Smith.
Show notes, chapters and transcript →
Cite this episode
APA (7th edition)
Clark, C., & Beyer, N. (Hosts). (2026, January 20). John Musser (Custom Electronics) [Audio podcast episode]. In NWA Founders. https://nwafounders.com/episodes/john-musser-custom-electronics/
MLA (9th edition)
Clark, Cameron, and Nick Beyer, hosts. “John Musser (Custom Electronics).” NWA Founders, 20 Jan. 2026, nwafounders.com/episodes/john-musser-custom-electronics/.
Chicago (notes and bibliography)
Clark, Cameron, and Nick Beyer, hosts. “John Musser (Custom Electronics).” NWA Founders (podcast), January 20, 2026. https://nwafounders.com/episodes/john-musser-custom-electronics/.
Download the citation file (.ris) for Zotero, EndNote or Mendeley.
Clips from this conversation
At a glance
- Company
- Custom Electronics
- Industry
- AV integration
- City
- Lowell
- Where
- 851 S Dixieland St, Lowell, AR 72745
- Episode
- #32 · January 20, 2026
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