Eric Howerton, AdFury.ai
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Andrea Ritchie & Mary Mickel
Co-founders of AM Group, Fayetteville, Arkansas
Interviewed on the NWA Founders podcast, episode 42, June 9, 2026
About Andrea Ritchie & Mary Mickel
Andrea Ritchie and Mary Mickel co-founded AM Group, based in Fayetteville, Arkansas.
On episode 42 of NWA Founders, the Northwest Arkansas business podcast, published June 9, 2026, they shared the story of the business. The conversation runs 1 hr 22 min. What would it look like for your company's message to actually connect with its biggest stakeholder? The local public.
Jump into the conversation
- 0:00What is AM Group?
- 7:30How much of PR is putting out client's fires?
- 22:30Landscape of PR & Communications in NWA
- 27:00Client success story: Experience Fayetteville
- 41:00Balancing A.I. & Originality
- 55:00Partnering with national brands coming to NWA
All 7 chapters, with the transcript →
About AM Group
- Formerly Resplendent Arkansas
- Marketing / PR agency, Fayetteville
- amginoz.com
I want to hire people that I can learn from and that are better than me.
Show notes, chapters and transcript →
Cite this episode
APA (7th edition)
Clark, C., & Beyer, N. (Hosts). (2026, June 9). Andrea Ritchie & Mary Mickel (AM Group) [Audio podcast episode]. In NWA Founders. https://nwafounders.com/episodes/andrea-ritchie-and-mary-mickel-am-group/
MLA (9th edition)
Clark, Cameron, and Nick Beyer, hosts. “Andrea Ritchie & Mary Mickel (AM Group).” NWA Founders, 9 June 2026, nwafounders.com/episodes/andrea-ritchie-and-mary-mickel-am-group/.
Chicago (notes and bibliography)
Clark, Cameron, and Nick Beyer, hosts. “Andrea Ritchie & Mary Mickel (AM Group).” NWA Founders (podcast), June 9, 2026. https://nwafounders.com/episodes/andrea-ritchie-and-mary-mickel-am-group/.
Download the citation file (.ris) for Zotero, EndNote or Mendeley.
Clips from this conversation 2
At a glance
- Company
- AM Group
- Industry
- Marketing / PR agency
- City
- Fayetteville
- Episode
- #42 · June 9, 2026
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