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Troy Underwood
Underwoods Fine Jewelers, Fayetteville, Arkansas
Interviewed on the NWA Founders podcast, episode 24, September 30, 2025
About Troy Underwood
Troy Underwood is behind Underwoods Fine Jewelers, based in Fayetteville, Arkansas.
On episode 24 of NWA Founders, the Northwest Arkansas business podcast, published September 30, 2025, Troy Underwood shared the story of the business. The conversation runs 1 hr 18 min. What makes Underwoods different from every other retail jewelry shop? In this episode of NWA Founders, we sit down with Troy Underwood, Vice President of Underwoods Fine Jewelers, to explore the legacy, craftsmanship, and entrepreneurial mindset behind one of Arkansas’ most respected jewelry businesses. From serving multiple generations of families to adapting a traditional craft for a modern world, Troy shares how purpose, patience, and personal connection fuel his family’s lasting success.
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About Underwoods Fine Jewelers
- Founded July 1957; 3rd-generation
- Retail (jewelry), Fayetteville
- www.underwoods.com
A lot of people graduate, stay here because there's so many job opportunities.
Show notes, chapters and transcript →
Cite this episode
APA (7th edition)
Clark, C., & Beyer, N. (Hosts). (2025, September 30). Troy Underwood (Underwoods Fine Jewelers) [Audio podcast episode]. In NWA Founders. https://nwafounders.com/episodes/troy-underwood-underwoods-fine-jewelers/
MLA (9th edition)
Clark, Cameron, and Nick Beyer, hosts. “Troy Underwood (Underwoods Fine Jewelers).” NWA Founders, 30 Sept. 2025, nwafounders.com/episodes/troy-underwood-underwoods-fine-jewelers/.
Chicago (notes and bibliography)
Clark, Cameron, and Nick Beyer, hosts. “Troy Underwood (Underwoods Fine Jewelers).” NWA Founders (podcast), September 30, 2025. https://nwafounders.com/episodes/troy-underwood-underwoods-fine-jewelers/.
Download the citation file (.ris) for Zotero, EndNote or Mendeley.
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At a glance
- Company
- Underwoods Fine Jewelers
- Industry
- Retail (jewelry)
- City
- Fayetteville
- Where
- 611 W Dickson St, Fayetteville, AR 72701
- Episode
- #24 · September 30, 2025
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