Sam Russell

About Sam Russell

Sam Russell is behind The Buttered Biscuit, based in Bentonville, Arkansas.

On episode 7 of NWA Founders, the Northwest Arkansas business podcast, published February 4, 2025, Sam Russell shared the story of the business. The conversation runs 1 hr 30 min. What does it take to build a beloved breakfast brand from the ground up? In this episode of NWA Founders, we sit down with Sam Russell, co-founder of The Buttered Biscuit, to discuss how he and his wife transformed a dream into a thriving restaurant brand in Northwest Arkansas. From corporate America to scratch-made biscuits, Sam shares the journey of identifying a market gap, scaling a restaurant business, and leading with purpose, strategy, and culture.

Jump into the conversation

1. 2:15The vision behind Buttered Biscuit: identifying a market need
2. 7:30From corporate America to hospitality: Sam’s transition
3. 15:45The 40-day challenge: How they launched their first location
4. 24:10Lessons learned from early operational mistakes
5. 33:25Scaling to six locations: strategy, leadership, and real estate
6. 47:40Why Buttered Biscuit isn’t franchising, yet

All 7 chapters, with the transcript →

About The Buttered Biscuit

• 6 locations; founded 2017
• Restaurant (breakfast), Bentonville
• thebutteredbiscuit.com

Show notes, chapters and transcript →