KK Goodwin

About KK Goodwin

KK Goodwin is behind Mamaka Bowls, based in Fayetteville, Arkansas.

On episode 14 of NWA Founders, the Northwest Arkansas business podcast, published May 13, 2025, KK Goodwin shared the story of the business. The conversation runs 1 hr 46 min. What do you get when a college student blends together a family recipe and a vision for something bigger than herself? In this episode of NWA Founders, we sit down with KK Goodwin, founder and CEO of Mamaka Bowls, a cali-inspired smoothie bowl restaurant with a cult following across 9 US locations. What began as a side hustle out of a Fayetteville college house has become a powerful example of purpose-driven entrepreneurship, nostalgic brand building, and operational grit. From avoiding the franchise model to opening stores with a credit card, KK shares how Mamaka grew one bowl at a time, without compromising culture or creativity.

Jump into the conversation

1. 0:00Origins of Mamaka Bowls
2. 15:00Launching Mamaka's first ever location in Fayetteville
3. 30:00First year emotions
4. 45:00Expanding to Waco
5. 1:00:00Fort Worth and locations 4, 5, & 6
6. 1:15:009 stores in 7 years = choosing to pause

All 7 chapters, with the transcript →

About Mamaka Bowls

• Founded 2017-18; about 9 locations in AR, TX, OK, NC
• Restaurant (smoothie bowls), Fayetteville
• www.mamakabowls.com

Show notes, chapters and transcript →