NWAFounders
Kendall & Bailey Beykirch on NWA Founders

Kendall & Bailey Beykirch

KenzKustomz, Fayetteville, Arkansas

Interviewed on the NWA Founders podcast, episode 31, January 6, 2026

Retail & ConsumerE-commerce / custom apparelFayetteville

About Kendall & Bailey Beykirch

Kendall & Bailey Beykirch are behind KenzKustomz, based in Fayetteville, Arkansas.

On episode 31 of NWA Founders, the Northwest Arkansas business podcast, published January 6, 2026, they shared the story of the business. The conversation runs 1 hr 13 min. What started as a side hustle is now a multi-employee business with customers across the country... In this episode, we sit down with Kendall and Bailey Beykirch, the married co-founders of KenzKustomz, to talk about how they built a thriving custom accessories brand rooted in hustle, resilience, and an eye for design.

Jump into the conversation

  1. 0:00KenzKustomz origin story
  2. 7:30Working with influencers
  3. 27:00Moving into retail
  4. 38:00Instagram account deleted...
  5. 51:00Hat of the Month Club
  6. 57:00What's next for KenzKustomz?

About KenzKustomz

  • Side hustle around 2021; products in Scheels, Anthropologie, Buckle
  • E-commerce / custom apparel, Fayetteville
  • kenzkustomz.com

Show notes, chapters and transcript →

Cite this episode

APA (7th edition)

Clark, C., & Beyer, N. (Hosts). (2026, January 6). Kendall & Bailey Beykirch (KenzKustomz) [Audio podcast episode]. In NWA Founders. https://nwafounders.com/episodes/kendall-and-bailey-beykirch-kenzkustomz/

MLA (9th edition)

Clark, Cameron, and Nick Beyer, hosts. “Kendall & Bailey Beykirch (KenzKustomz).” NWA Founders, 6 Jan. 2026, nwafounders.com/episodes/kendall-and-bailey-beykirch-kenzkustomz/.

Chicago (notes and bibliography)

Clark, Cameron, and Nick Beyer, hosts. “Kendall & Bailey Beykirch (KenzKustomz).” NWA Founders (podcast), January 6, 2026. https://nwafounders.com/episodes/kendall-and-bailey-beykirch-kenzkustomz/.

Download the citation file (.ris) for Zotero, EndNote or Mendeley.

Clips from this conversation

From Instagram posts to wholesale deals- Kenz Kustomz owner shares how she scaled her business.

At a glance

Company
KenzKustomz
Industry
E-commerce / custom apparel
City
Fayetteville
Where
461 E Township St, Fayetteville, AR 72703
Episode
#31 · January 6, 2026

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