Jon & Max Harrell

About Jon & Max Harrell

Jon & Max Harrell are behind Generations Bank, based in Rogers, Arkansas.

On episode 13 of NWA Founders, the Northwest Arkansas business podcast, published April 29, 2025, they shared the story of the business. The conversation runs 1 hr 29 min. What does it take to sustain a family-owned bank for over 100 years, and still be positioned for explosive growth? In this episode of NWA Founders, we sit down with Jon and Max Harrell, the fifth and sixth generation leaders of Generations Bank, to hear the story of how a small-town bank in South Arkansas transformed into a billion-dollar institution rooted in the heart of Northwest Arkansas.

Jump into the conversation

1. 0:10The Origins of Generations Bank in Harrell, Arkansas
2. 10:00Choosing to Join the Family Business: Jon and Max’s Journeys
3. 20:00Surviving the Great Depression and Growing in Rural Arkansas
4. 30:00Transition to Northwest Arkansas: Buying the Rogers and Siloam Springs Branches
5. 40:00Rebranding to Generations Bank and Moving the Charter to Rogers
6. 50:00Strategic Acquisitions and Expanding into Bentonville and Missouri

All 9 chapters, with the transcript →

About Generations Bank

• Est. 1907; about $1.06B assets (2026); 10 branches
• Banking, Rogers
• www.mygenerations.bank

Our name was First Bank, which is the most generic name ever in the banking industry.

Show notes, chapters and transcript →