Carter Malloy

About Carter Malloy

Carter Malloy is behind AcreTrader, based in Fayetteville, Arkansas.

On episode 8 of NWA Founders, the Northwest Arkansas business podcast, published February 18, 2025, Carter Malloy shared the story of the business. The conversation runs 1 hr 36 min. How can farmland investment become more accessible, transparent, and scalable? In this episode of NWA Founders, we sit down with Carter Malloy, founder and CEO of AcreTrader and Acres.com, to discuss how his company has modernized farmland investing and land data management. Carter shares his journey from hedge fund analyst to startup founder, the challenges of scaling a venture-backed business, and why land remains one of the most underutilized asset classes in the U.S.

Jump into the conversation

1. 2:15Carter’s background in finance and the early inspiration for AcreTrader
2. 12:45The mechanics of farmland investing and why it's historically overlooked
3. 22:10Raising venture capital outside of Silicon Valley: Myths vs. reality
4. 30:30Building Acres.com: Solving the land data transparency problem
5. 41:50Scaling a business quickly and lessons from overexpansion
6. 50:25How farmland investment compares to other asset classes

All 8 chapters, with the transcript →

About AcreTrader

• Founded 2018; $60M+ Series B (2022)
• Fintech (farmland), Fayetteville
• acretrader.com

Show notes, chapters and transcript →