Brock Gearhart

About Brock Gearhart

Brock Gearhart is behind Greenwood Gearhart, based in Fayetteville, Arkansas.

On episode 15 of NWA Founders, the Northwest Arkansas business podcast, published May 27, 2025, Brock Gearhart shared the story of the business. The conversation runs 1 hr 36 min. As Greenwood Gearhart enters its “3.0” phase, Brock emphasizes a renewed focus on client outcomes, culture, and innovation. With an intentional hiring strategy centered on people-first values (not just financial acumen) his team has helped drive smart growth without sacrificing quality. The firm now manages over $1.7B while delivering deeper service through comprehensive financial planning and investment management.

Jump into the conversation

1. 0:15How Greenwood Gearhart stands out in a crowded industry
2. 15:00Lessons from Wall Street and the 2008 crisis
3. 30:00Transitioning the firm from Mary Ann Greenwood (founder)
4. 45:00Scaling from $150M to $1.7B
5. 1:00:00Building Natural Capital to keep opportunity in Arkansas
6. 1:15:00Brock’s leadership philosophy

All 7 chapters, with the transcript →

About Greenwood Gearhart

• Founded 1982; about $2B AUM (Nov 2025)
• Wealth management (RIA), Fayetteville
• greenwoodgearhart.com

What we learned between fund one and two was that there's enough opportunity in northwest Arkansas to deploy not just a $41 million fund, but a hundred million dollars fund and beyond.

Show notes, chapters and transcript →