NWAFounders
Bethany Taylor on NWA Founders

Bethany Taylor

Founder of Gratsy, Bentonville, Arkansas

Interviewed on the NWA Founders podcast, episode 19, July 22, 2025

Professional ServicesExperiential marketing / samplingBentonville

About Bethany Taylor

Bethany Taylor founded Gratsy, based in Bentonville, Arkansas.

On episode 19 of NWA Founders, the Northwest Arkansas business podcast, published July 22, 2025, Bethany Taylor shared the story of the business. The conversation runs 1 hr 38 min. What happens when you leave a stable corporate job with nothing but an idea you believe in? In this episode of NWA Founders, we sit down with Bethany Taylor, the powerhouse founder behind Gratsy: a curated sampling and brand experience company that delivers personalized gift boxes directly into consumers’ hands. Bethany’s story is one of grit, vision, and unwavering belief. After years in retail marketing at Sam’s Club, she saw a gap in how brands connect with people. So she built Gratsy: a smarter, warmer alternative to mass sampling, powered by data and personal touch.

Jump into the conversation

  1. 0:15Leaving corporate to start Gratsy
  2. 15:00Building a home-based startup
  3. 30:00How Gratsy works
  4. 45:00Operational challenges and keeping clients happy
  5. 1:00:00Leadership lessons and staying grounded
  6. 1:15:00Bethany’s vision for what’s next...

About Gratsy

  • Founded 2019, bootstrapped
  • Experiential marketing / sampling, Bentonville
  • www.gratsy.com

Show notes, chapters and transcript →

Cite this episode

APA (7th edition)

Clark, C., & Beyer, N. (Hosts). (2025, July 22). Bethany Taylor (Gratsy) [Audio podcast episode]. In NWA Founders. https://nwafounders.com/episodes/bethany-taylor-gratsy/

MLA (9th edition)

Clark, Cameron, and Nick Beyer, hosts. “Bethany Taylor (Gratsy).” NWA Founders, 22 July 2025, nwafounders.com/episodes/bethany-taylor-gratsy/.

Chicago (notes and bibliography)

Clark, Cameron, and Nick Beyer, hosts. “Bethany Taylor (Gratsy).” NWA Founders (podcast), July 22, 2025. https://nwafounders.com/episodes/bethany-taylor-gratsy/.

Download the citation file (.ris) for Zotero, EndNote or Mendeley.

Clips from this conversation

Samples to strategy Bethany Taylor built Gratsy to deliver unforgettable brand experiences.

At a glance

Company
Gratsy
Industry
Experiential marketing / sampling
City
Bentonville
Episode
#19 · July 22, 2025

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