Andy Murray

About Andy Murray

Andy Murray is behind Saatchi & Saatchi X, based in Springdale, Arkansas.

On episode 51 of NWA Founders, the Northwest Arkansas business podcast, published October 27, 2026, Andy Murray shared the story of the business. The conversation runs 1 hr 36 min. Andy Murray has spent his career at the intersection of entrepreneurship and corporate innovation, and he's done it at the highest levels of both. From riding shotgun in his father's plumbing truck as a kid in Cincinnati, to launching a driveway-sealing business at 16, to spending nine years at Procter & Gamble, to founding what became the shopper marketing industry, to serving as SVP of Marketing at Walmart and Chief Customer Officer at ASDA in the UK, Andy's path has been anything but linear. In this episode of NWA Founders, Andy sits down with Cameron Clark and Nick Beyer to trace that journey, the risks, the mentors, the pivots, and the framework he's developed for driving entrepreneurial thinking inside some of the world's largest companies.

Jump into the conversation

1. 4:14The Five Questions for Corporate Entrepreneurship, Andy lays out the framework he's used repeatedly inside big companies: define the problem, shape the outcome, identify the biggest barrier, decide how to measure success, and figure out motivation.
2. 9:28From a 30-Second Ad to the Green Light a Vet Movement, Andy recounts how asking "what's the biggest problem veterans face?" at Walmart turned a routine Veterans Day ad assignment into a multi-year national movement.
3. 39:17The Birth of Shopper Marketing, Andy describes the all-in gamble on a Walmart baby department project, working around the clock to deliver in six days, and how a $200,000 check from P&G launched an entirely new marketing discipline.
4. 57:28Builder vs. Owner, Facing an unexpected call from P&G's CMO about going global, Andy shares how a CEO listening tour and a card on his refrigerator helped him realize he was a builder, not an owner, leading to the Saatchi & Saatchi deal.
5. 1:16:15Transforming Food Insecurity at ASDA, Andy tells the story of how asking charity partners "what's the single biggest thing we could do together?" led to a £22 million refrigeration infrastructure project that delivered millions of fresh meals across the UK.

About Saatchi & Saatchi X

• Shopper marketing agency, Springdale
• www.bigquest.com

The very first thing I did was go to Barnes & Noble, get every parenting magazine.

Show notes, chapters and transcript →